HbD News: New Minnesota Wild and Buffalo Sabres Jerseys

In HbD Breakdown
Sep 17th, 2013

Wild-Sabres-jersey-636The production value of these images above should give you a hint as to the amount of thought put into the designs.

Okay, let’s just jump right in.

Minnesota Wild

Screen Shot 2013-09-04 at 1.59.00 PMYeah, yeah, looks great. Nice clean whites mixed with strong simple lines and the red minimized to the numbers and a little bit of trim to take away from the more Christmas-centric look their branding can sometimes have. I like the blocked-off shoulder yokes instead of the stereotypical rounded-off ones. The new font is way better than their cheesy wildly-ravaged font. The consistent and simple thick and thin striping on the jersey’s sleeves and bottom are what gives this jersey a historical nod while the afore-mentioned yokes and font moves it into the modern and contemporary. It’s really nice. Everything has been minimalized and fine-tuned from their previous road jerseys. And it completes the move for the Wild from their original branding, as now all of their jerseys have officially moved on from any whiff of ’90s and ’00s design aesthetics, thankfully.

I also love that their bright yellow moon on the original logo seems to have been desaturated slightly, making it more of a dark tan/Vegas gold colour. I mentioned that in their BTLNHL entry, so I’m glad that the Wild read my blog.

Okay, great! Love it! Wonderful! Can we move on now from the Wild? There’s bigger problems to discuss…

Buffalo Sabres

590x442xSteve-Ott-Buffalo-Sabres-Jersey-Leak-2013-590x442.jpg.pagespeed.ic.FvLhYreaAeUm…yeah. Good job Sabres. At first, I questioned whether these were actually the official Sabres third jerseys. It was “leaked” on Twitter by Steve Ott, it looked like a practice jersey and the Sabres’ twitter account was silent for a good 10–15 minutes after Ott let the cat out of the bag. Proverbial cat. No cats were taken out of bags in this unveiling. Plus, they had just released a new “sneak peek” at the logo an hour earlier, if you could call it a sneak peak.

However, unfortunately, this is officially the Sabres’ new third jerseys. And the unveiling was as botched as the new design.

There’s multiple problems with the design of these jersey and most of them have to do with the fact that, unlike the Wild’s new jersey, there’s no homage to traditional hockey jersey design at all except that there’s a logo on the front and numbers of the sleeves and back. I’m not saying that all jerseys have to look the same or I’m against any sort of advancement or change in the design of jerseys, but the Wild have just shown the proper way to do it. Full-out changes are always going to be ill-received (like forcing the greatest player in the game to wear THIS!). Change comes incrementally in situations like this.

The argument could be made that if you’re going to try a full-out redesign of a traditional jersey, the third jersey is a great opportunity for that. I totally agree, and Buffalo still f#*$ed it up.

Logistically, I’m imaging problems already. The number and name fonts on the back look pretty oversized for a jersey. It works just fine if your last name is three letters long and your number is only one digit. What’s going to happen when they make the new jersey for #25 Grigorenko? Or if Rasmus Ristolainen makes it to the big league and chooses #88? What is Jeff Drouin-Deslauriers makes a comeback with the Sabres? Seems like a lack of forethought and if they do fit, it will most definitely look cramped in the little space provided.

Speaking of words on jerseys, what’s with the “Buffalo” on the front? Does anyone else think the initial concept was to turn it upside-down so that the players could look down and remember what city they play for (like Steven Tyler on the Simpsons)? I know that other teams, even my beloved Canucks, have the city’s name on their jerseys as some sort of strange quasi-basketball/baseball/hockey uniform aesthetic mash-up, but if awkwardly shrinking it and making it look out-of-place is Buffalo’s attempt of making the city name a more uniquely hockey-specific design, I want none of it. It looks totally awkward.

Good god, I’ve only been talking about fonts/type so far. I haven’t even started picking apart the rest of it! Bare with me…

And is the “Buffalo”, “Ott” and “9” even using the same font? It’s hard to tell, but if so, it’s a badly inconsistent font. Notice the little flared serifs on the Ts in “Ott”? Why does the 9 have none of that? The “Buffalo” has flared-serifs too, but not in the same style as “Ott”. Maddening! I’m glad they tried to use a different sort of font, but just use one!

Okay, on to non-type related issues. Some people have a big problem with the yellow of this jersey. I don’t at all, and I actually applaud the Sabres for trying to add to the spectrum of jersey colours a bit. Of course, the Predators already have yellow jerseys (or, rather, more mustard-coloured…Grey Poupon-coloured maybe?), and the Bruins have had yellow jerseys in the past (some successful, others not so much), and who can forgot this little yellow treasure? The difference between Nashville though, and these Buffalo jerseys, is that the Predators kept some other conventional design elements, like stripes on the sleeves and bottoms, to keep it from looking like a practice jersey.

Speaking of striping, again, the Sabres threw every convention out the window, having absolutely no striping on the lower four-fifths of the front of the jersey, but instead letting the yellow wrap around to the back and forming a wavy line against the dominant blue of the back. This, more than anything, makes it look like a bad practice jersey.

The striping near the top of the jersey is awful, with a solid wavy line stretching from cuff to cuff separating the blue from the yellow. The line is only interrupted by a solid bar of grey that, while conforming to the seams of the jersey, visually ends inexplicably just below the shoulders. For a jersey that has nothing else with a hard, squared line, I’m not sure why they decided to include one here. It’s stupid, it really is.

Sorry, there IS another hard, squared line on the jersey: for that badly-tied bow-tie at the top. Stupid. Again, why does the grey just suddenly end in the spot where it does? It could’ve at least lined-up with the yellow triangle surrounding the NHL logo. And why would you want to highlight the NHL logo so much? Is it like the “Buffalo”, to remind players what league they play in? With how much the Sabres could suck this year, and the amount of AHLers they could have, it might be a legitimate concern. “Oh, shit, this is the NHL tonight?! I’m going to get my clock cleaned!”

Oh, and there’s weird grey lines included on the back suddenly as well. Bah, whatever!

The grey cuffs don’t necessarily bother me that much, as different colours cuffs are not totally uncommon in hockey jerseys (although in most cases, there’s stripes to break up the main colour of the jersey from the sleeves), but why the two tones of grey on the sleeves? They couldn’t have used blue, or yellow, colours that they’ve already established? Why are they adding another colour into this?

And are there two tones of yellow as well?! Not sure, as it could just be a photograph in a bad lighting situation, so I would need to see more before commenting on that. But, if there are two-tones of yellow, may whoever god they believe in have mercy on their souls. And why is the blue so incredibly dark? Does it need to be so dark that it’s almost black?

There is just so much wrong with these jerseys that I don’t believe it was designed by someone who is a hockey fan at all, or really understands the game of hockey. The idea of strength and speed that is so intuitive in any great hockey design – logo or jersey – is completely non-existant here. It’s weak and there’s so much non-sensical additions on here that it completely boggles my mind. It’s sad, and I really feel sorry for the Sabres’ fans who have to watch these jerseys take the ice. At least they removed the numbers from the front of their regular home and away jerseys.

But the best reaction to these jerseys has to go to Chris Creamer, of sportslogos.net fame. Check out his image here.

Screen-Shot-2013-08-22-at-3.50.32-PMThat being said, I do have to say that the Sabres absolutely nailed their new captain and alternate captain insignias. The nice touch of the sabres underneath the C and A is a great stylized introduction, especially on the more minimalist and traditional home and away jerseys (but probably not these awful third jerseys). It reminds me of Philadelphia using the keystone icon on their jerseys for the Winter Classic. A nice touch.

So let’s end on a high note for Buffalo, shall we?


10 Responses to “HbD News: New Minnesota Wild and Buffalo Sabres Jerseys”

  1. […] days for their ugliest sweater, while the Sabres rely on their latest third jerseys (which are truly awful). Notice how everyone’s wearing coloured jerseys? The Sabres can’t decide whether […]

  2. Cody says:

    Except the Captains letters go on the shoulder ruining the only high note of the jersey

  3. […] away from being branding as the mind-numbingly boring team from the Lemaire years. And they have awesome new road jerseys, the best thing to come out of hockey design in […]

  4. […] They’ve been nick-named the Turd Jerseys for a reason. The Sabres were recently on the path of good design by going back to their original look after the Zombie Buffalo and Buffaslug monstrosities, and then they threw general jersey aesthetics out of the window in favour of these third jerseys. Yellow on the front, with blue on the back looking almost like they’re wearing capes. Design so badly thought-out, longer names don’t fit the design and the captaincy patches were forced to the shoulders. The “Buffalo” on the front is borrowed from football and doesn’t work on a hockey jersey. Instantly reviled and panned by everyone as soon as they were seen, there’s some much going wrong with this jersey. To find out more of those things, read our full analysis here. […]

  5. […] 5 teams use them currently: Buffalo on their atrocious new third jerseys, Colorado, Columbus, Florida and Philadelphia. In the past, they’ve been more […]

  6. […] away from being branded as the mind-numbingly boring team from the Lemaire years. And they have awesome new road jerseys, the best thing to come out of hockey design in 2013. But they’re in a tough fight in this […]

  7. […] This is very close to the jersey they currently wear, but don’t forget when this game happened. This is the game that reminded people how nice of a jersey it was, especially when compared to their recent redesigns, including the buffalo zombie and the golden slug, which is what their actual jersey was at this time. It may not be considered classic or vintage now, but it certainly was in 2008. Any time a one-off jersey can influence a change of their current logo/jersey, you know you have a pretty good thing happening. And just when Sabres’ fans thought bad design was a thing of their team’s past, this came along. But that’s a whole other discussion. […]

  8. […] Sabres I’ve already destroyed the new Sabres’ third jerseys in another post, so I won’t do it all over again. But, I have since learned that the new C and A patches that […]

  9. […] Related Reading: BTLNHL #4: St Louis Blues Related Reading: BTLNHL #16: Minnesota Wild Related Reading: Worst to First Jerseys: St Louis Blues Related Reading: HbD News: New Ducks and Blues Jerseys Related Reading: HbD News: New Wild and Sabres Jerseys […]

  10. […] • More: HbD News: New Minnesota Wild and Buffalo Sabres Jerseys […]

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