Hockey By Design is exactly what it sounds like: a site about visual design and branding in hockey – specifically, the NHL.

What the name doesn’t say is that the people who control and contribute to the site are all professional designers. We’ve made a career out of creating and critiquing brands, logos and marketing materials…and we also all love hockey. So when you read the vast array of articles on the site, remember that we all have a professional eye and an in-depth understanding of what works (or doesn’t work) – and why it works (or doesn’t work).

Which teams have the best jerseys? We’ve talked about a ton of them. Who has the best logo in the NHL? Got that. Love goalie masks? We’ve got that too. And we’ll keep you updated on all the new designs as they get announced, and then break them down for you, so you know what’s the best of the best visual designs in the league.

Who are we? We are the following people…


Founder and Editor


John van der Woude 

DSCN0874From 9 years old, John was re-creating (and sometimes re-designing) the logos of all the teams in the NHL and creating construction-paper books of them all, ordering them by what team he liked best to least. Growing up in BC, Canada, the Canucks were always (and still are) at the top of the list. He was studying, thinking about and looking at hockey logos and designs since a young age.

These days, he’s been working as a professional visual designer for over 10 years and has run his own design business (jvdwdesigns.com) for over 3 years, and has worked on hundreds of branding, logo and corporate identities projects. He loves design, and he loves hockey. Unlike Gene Simmons, he was made to contribute to this site. (Twitter | LinkedIn | Website)


Current Contributors


Ally Koss

From the early days of always having a crayon, pencil or one of those snazzy scented markers in hand to heading off to college to pursue a degree in Graphic Design, Ally’s passion and career path have always been rooted in creativity. Possibly the only thing matching her love for art and design however, is her love for sports, having grown up as a skier, tennis, field hockey and lacrosse player and an avid fan of all Boston teams.

Whether she was redrawing Sugarloaf trail maps from memory, brainstorming ideas for the paint job on her field hockey goalie helmet, or creating elaborate signs for college hockey games (go Huskies!), she was always subconsciously merging two things she loved into some kind of hybrid hobby of its own.

Now years later, after having worked as a designer for her favorite NHL team (go Bruins!), graduated from Northeastern University and continued building her design career in Boston, she began writing for Hockey by Design as an outlet to keep combining her loves for design and hockey, hopefully sharing a perspective that others will enjoy too. (Twitter | LinkedIn | Website)


Former Contributors


Chris LoBosco
cloboscoAfter designing a logo for a local Long Island, NY high school lacrosse event, Chris realized his passion and pursued a career in Graphic Design, studying at SUNY Oswego. Having done work for the Men’s American Collegiate Hockey Association (ACHA) team, he interned with Ice Hockey in Harlem, a non profit organization and partner of the New York Rangers (My Favorite Team). Chris keeps his hockey design passion flowing as a Graphic Designer for the National Women’s Hockey League (NWHL) having his design worn by the Connecticut Whale as voted by the fans.

As a long-time reader of Hockey by Design, Chris is happy to contribute, and get the chance to talk design and hopefully stir up some conversation between designers and hockey fans alike. (Twitter | LinkedIn | Website)


Chad Pinckney
26a139bChad Pinckney is an issue designer for Salt Lake City’s SLUG Magazine (www.slugmag.com) and a student at the University of Utah. He has designed graphics for PAC division hockey and and the American Collegiate Hockey Association (ACHA). He is a former vocalist for metal/hardcore bands, and co-hosts a weekly podcast called ‘Salt The Block’. He holds that ‘Chelsea Dagger’ is the best goal horn in the NHL. (Twitter | LinkedIn)


Thanks for reading and visiting Hockey By Design!