Dec 19th, 2011
Question. What is the ultimate predator? According to Animal Planet, it’s the Great White Shark. Unfortunately, for naming an NHL team, that mon...
Dec 12th, 2011
Given the reaction of some people who follow BTLNHL on Twitter, this appearance of the Carolina Hurricanes is long overdue. There seems to be a general...
Dec 5th, 2011
After a brief pause to talk with Terry Smith and to talk about Winter Classic jerseys, BTLNHL continues at #20 with the New York Islanders. I’m n...
Dec 1st, 2011
A little while ago, I had the pleasure of chatting with Terry Smith, the designer behind the San Jose Sharks logo, both the original and the current re...
Nov 29th, 2011
Yesterday, both the Philadelphia Flyers and the New York Rangers unveiled the jerseys they’ll be wearing on January 2, 2012 for the annual Winter...
Nov 25th, 2011
The first Canadian entry into the BTLNHL enclave is the Ottawa Senators, giving them the unenviable distinction of being the worst NHL logo in Canada. ...
Nov 24th, 2011
Last night, the NY Islanders played, for the first time, in the new third jerseys. It’s predominantly black with the team’s colours in the ...
Nov 21st, 2011
Okay, so a design team walks into a meeting with a corporate client. They were hired to work on their logo and after a few months of sketches, consulta...
Nov 16th, 2011
In design, context is huge. And before making this list, I had no idea what a Blue Jacket even was. A type of bee? The Italian soccer team’s offi...
Nov 9th, 2011
On the journey to the best team logo in the NHL, we’ve entered the next phase. From my perspective, we’ve left the Land of the Truly Horrib...