All our posts, in chronological order
If, you know, you want to read them in order.

What if…The Senators Changed Their Identity?

By Chris LoBosco
9 Comments
Dec 16th, 2016
The Ottawa Senators have a rich history and have been improving their recent on-ice play, yet Hockey by Design’s 2016 NHL Brand Power Rankings ranks...
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HbD Breakdown: Vegas Golden Knights (Name and Wordmark)

By JVDW
40 Comments
Dec 2nd, 2016
Expansion doesn’t happen very often anymore in the NHL. The last one was in 2000 when the Blue Jackets and Wild entered the league. Even franchis...
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Boston Bruins

Top 10 Christmas Gifts for Hockey Fans (2016)

By JVDW
2 Comments
Nov 28th, 2016
Please Note: This post was originally posted in 2016, so while most of the links still work, we cannot guarantee it anymore. However, we have updated a...
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HbD Breakdown: Red Wings and Maple Leafs Centennial Classic Jerseys

By JVDW
9 Comments
Nov 22nd, 2016
The NHL kicks off its Centennial celebrations of January 1, 2017 with the inaugural Centennial Classic between the Detroit Red Wings and the Toronto Ma...
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HbD Breakdown: Blackhawks and Blues Winter Classic Jerseys

By JVDW
9 Comments
Nov 21st, 2016
Last week, the Chicago Blackhawks and the St Louis Blues unveiled the uniforms they’ll be wearing at the upcoming 2017 Winter Classic on January ...
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Feature: Barn Magazine

By JVDW
1 Comment
Nov 14th, 2016
Here at HbD, we love hockey and we love design. So, when we heard about a new hockey mag that is dedicated to providing unique and thoughtful hockey an...
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What if…Vegas Gold Lived On in Pittsburgh?

By Chris LoBosco
3 Comments
Nov 7th, 2016
Editor’s Note: Today, we’re introducing both a new series and a new contributor. Chris LoBosco, who’s a professional designer working...
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Heritage Classic Jersey Countdown

By JVDW
3 Comments
Oct 25th, 2016
Over the weekend, the 4th instalment of the Heritage Classic (aka the Winter Classic for Canadians) was played between the Jets and Oilers at Investors...
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2016 NHL Brand Power Rankings

By JVDW
4 Comments
Oct 11th, 2016
This is it, the definitive (and only) power rankings for NHL team brands. And it’s based on more than just a subjective opinion about each team â...
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