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Top 5: Worst Designs of 2017

Christmas is over. 2018 is right around the corner, so it’s that time of the year where everyone and their top-5-favourite-dogs-of-the-year are counting down the best and worst lists for 2017. We’re not immune to such things. In fact, we do it on a semi-regular basis. So today, we’re got the Top 5 Worst Designs of […]

HbD Breakdown: NHL100 Classic Jerseys

On December 16th, the Winter Heritage Centennial NHL100 Classic takes place at TD Place Stadium in Ottawa, commemorating the 100th anniversary (almost to the day) of the very first NHL game on December 19th, 1917 between the Ottawa Senators and the Montreal Canadiens, also in Ottawa. And on Tuesday, Adidas unveiled their first specialty jerseys […]

2017 NHL Brand Power Rankings

This is it, the definitive (and only) power rankings for NHL team brands. And it’s based on more than just a subjective opinion about each team – there’s actual math/science/statistics behind it. For those interested, I’ll outline how the rankings were calculated. Don’t care? Click here to jump right down to the ranking themselves. What is a […]

Top 5: Vancouver Canucks Logo Concepts

We’re back with another team’s entry into the Logo Concept canon, this time focusing on the Vancouver Canucks. Their current logo seems to split the Canucks’ fandom and hockey fans in general (i.e. me versus everyone else, apparently), so they’re a prime candidate to look at some of the best concepts that the online hockey design […]

HbD Breakdown: Adidas Adizero Jerseys

Tuesday was Christmas around these parts…all 31 teams in the NHL and got new jerseys. Well, some are more new than others. With the switch from Reebok to Adidas for the 2017-18 season, the new uniform manufacturer unveiled what each team will be wearing next year on their home rinks. There are a tons of […]

The 2017 Bucket Bracket Showdown (Conference Finals)

Well, we’re half way there and down to the final four. While our pick of Fleury’s tribute mask prevailing held true in real life hockey, Jake Allen’s retro white bucket and Lundqvist’s latest Lady Liberty (say that ten times fast) were sadly eliminated and sent packing for the summer. • More: The 2017 Bucket Bracket Showdown (Round 2)• More: The 2017 […]

Top 5: Las Vegas Concepts (Part 2)

In Part 1 of this series we took a look back at Top 5 Golden Knights concepts from across the web, specifically concepts that were Knights themed, due to the fact that we knew Las Vegas was going in this direction.  However, with the Las Vegas expansion draft coming up in a few short months (June) followed by a […]

Top 5: Gold NHL Jerseys

Tomorrow is St. Patrick’s Day, which is most often associated with the colour green. But don’t forget what all those drunk leprechauns are (theoretically) searching for as they stumble the streets of their respective cities (other than their lucky charms) – that elusive pot of gold at the end of the rainbow. Plus, we did the green jersey thing last […]

HbD Breakdown: Maple Leafs’ St Pats Jerseys

Last week, the Maple Leafs made the announcement that they’ll be wearing something special to commemorate (1) their 100th anniversary this year and (2) St. Patrick’s Day. They’re reaching over 90 years to their days as the Toronto St. Pats from 1919–27, and bringing back the jerseys they wore from the 1922–25 seasons for one game only on […]

Top 5: Vegas Golden Knights Logo Concepts (Part 1)

It’s not very often that we get an NHL expansion team to obsessively analyze and dissect. The last expansion was 17 years ago! (The 2000 expansion introduced this masterpiece and also somehow, this). So, we thought we’d take this opportunity to really dig into some of the creative branding ideas that the internet came up with when we […]