In the realm of professional sports trophies there’s one that stands head and shoulders above the others. With apologies to Vince Lombardi, the NHL’s Stanley Cup is the Holy Grail of championship prizes, and the new brand identity recently unveiled for the Stanley Cup Playoffs is indeed a thing of beauty. Lordy, Lordy! For something […]
Tag Archives: logos
Formed in 2015, the National Women’s Hockey League (NWHL), has weathered slow growth, limited league awareness and a season-hobbling pandemic in its first half-decade. But after crowning its 5th league champion last month, and scoring an NBCSN airing of their playoff games, it’s time to take a closer look at North America’s premier women’s professional […]
Recently, the Vegas Golden Knights unveiled their third jersey that was rumoured to be unveiled years ago…*checks notes*…oh, sorry, earlier this year? Like, in January? Wasn’t January like a decade ago? Weird. Anyway, it’s been unveiled finally. And it’s gold. Very gold. Literally. But figuratively, is it gold? Keep reading to find out. Well, Vegas is […]
We’re back with another team’s entry into the Logo Concept canon, this time focusing on the Vancouver Canucks. Their current logo seems to split the Canucks’ fandom and hockey fans in general (i.e. me versus everyone else, apparently), so they’re a prime candidate to look at some of the best concepts that the online hockey design […]
In Part 1 of this series we took a look back at Top 5 Golden Knights concepts from across the web, specifically concepts that were Knights themed, due to the fact that we knew Las Vegas was going in this direction. However, with the Las Vegas expansion draft coming up in a few short months (June) followed by a […]
It’s not very often that we get an NHL expansion team to obsessively analyze and dissect. The last expansion was 17 years ago! (The 2000 expansion introduced this masterpiece and also somehow, this). So, we thought we’d take this opportunity to really dig into some of the creative branding ideas that the internet came up with when we […]
Pittsburgh Welcomes Hockey The Pittsburgh Penguins first took to the ice in 1967. It was more than three decades after the city’s first NHL team, the Pirates, folded during the Great Depression. The new Pittsburgh team was part of a six-team influx of new hockey clubs and a contest that tasked the public with choosing a new club name. […]
Expansion doesn’t happen very often anymore in the NHL. The last one was in 2000 when the Blue Jackets and Wild entered the league. Even franchise re-locations don’t happen much anymore, with the last one being the Jets from 5 years ago. This is the first time in the history of HbD’s existence that we get […]
While the summer heat keeps the NHL’s Las Vegas expansion on our minds over here at HbyD (Black Knights? Aces? What’s it going to be?!), five new teams across the North American minor leagues have quietly emerged and have revealed some unique (and sometimes odd) names, branding, and logos to begin the 2016-17 season. In […]
Once again, we have boldly cast our design net into the deep ocean of the internet, to catch some great logo concepts from designers, artists, and sports fans. This time around, we went shark hunting and why not? The Sharks are currently competing in the Western Conference Final, and their bandwagon is growing more unruly […]










