Tag Archives: Stanley Cup

HbD InDepth: Stanley Cup Logo Change Up

In the realm of professional sports trophies there’s one that stands head and shoulders above the others. With apologies to Vince Lombardi, the NHL’s Stanley Cup is the Holy Grail of championship prizes, and the new brand identity recently unveiled for the Stanley Cup Playoffs is indeed a thing of beauty.   Lordy, Lordy! For something […]

NHL Playoffs 2020: Round 1 Countdown and Predictions

Well, the superior visual brands had a rough go in the first round, going 2-for-8, with just two biggest upsets – Montreal and Chicago – correctly predicted. To be fair, some of them were extremely close calls, but let’s hope the better(-looking) franchises do a bit better in the second round Round of 16. • More: NHL Playoffs 2020: […]

NHL Playoffs 2019: Cup Finals Countdown and Predictions

The Conference Finals gave superior branding a perfect 2-for-2, which brings us to 9-for-14 through three rounds. With only one more match-up to go, branding is guaranteed an above .500 success rate, which is probably more than you can say for your own bracket (myself included). Let’s see who we’ve got in the Finals. • […]

NHL Playoffs 2016 (Cup Finals) Countdown and Predictions

We’re down to the final two teams in the last (meaningful) NHL match-up until October (not counting the World Cup of Hockey).  How’d it go in the Conference Finals? 1-for-2. That brings this year’s total to 8-for-14 (after going 3-for-8 in the first round and 4-for-4 in the second round). We’re guaranteed an over .500 finish. Yay […]