Tag Archives: Boston Bruins

The 2021 Bucket Bracket Showdown: Round 2

After an opening round of both hard-fought upsets and surprising sweeps, we’re on to round 2 and one step closer to crowning another Bucket Bracket Champion. • More: The 2021 Bucket Bracket Showdown: Round 1 You know the drill – we’re going to take a look at each presumed* starting goaltender’s bucket (*presumed, so don’t yell at […]

The 2020 Bucket Bracket Showdown: Conference Semifinals

What started as a 24-team field is now down to eight, which means we no longer get all day hockey marathons, and frankly I’m a little bummed about it. One perk of this chaotic format though is that without the usual logistics-juggling of arena availability, travel and ticket sales, we were able to dive directly […]

NHL Playoffs 2020: Round 1 Countdown and Predictions

Well, the superior visual brands had a rough go in the first round, going 2-for-8, with just two biggest upsets – Montreal and Chicago – correctly predicted. To be fair, some of them were extremely close calls, but let’s hope the better(-looking) franchises do a bit better in the second round Round of 16. • More: NHL Playoffs 2020: […]

HbD Interviews: NHL Creatives on the Season’s Pause

The NHL (along with every other sports league and person in the world) are currently operating in very uncertain times, to say the least. With the rapid spread of COVID-19 and subsequent cancellation or postponement of every major event or gathering, there’s been a lot of excellent reporting on the downstream impacts to both the […]

HbD Interviews: Mark Majewski

If you’ve been reading the blog for a few years, or if you’re a Boston Bruins fan, you’re probably already familiar with the name Mark Majewski, or at least familiar with his work. Mark was previously a guest contributor on the site, having ranked all 60 (yes, sixty) uniform sets in division 1 hockey, and before […]

NHL Playoffs 2019: Cup Finals Countdown and Predictions

The Conference Finals gave superior branding a perfect 2-for-2, which brings us to 9-for-14 through three rounds. With only one more match-up to go, branding is guaranteed an above .500 success rate, which is probably more than you can say for your own bracket (myself included). Let’s see who we’ve got in the Finals. • […]

Worst to First Jerseys: Boston Bruins

As we go through the prolonged 2019-20 season, we’ll be updating all of the Worst to First Jersey posts every Monday, as almost all the teams in the league have unveiled new jerseys since their original posts. We’ll start with the ones most needing updating and work our way through the league. Today, it’s time […]

Top 5: Best Designs of 2018

Christmas is over. 2018 is right around the corner, so it’s that time of the year where everyone and their top-5-favourite-dogs-of-the-year are counting down the best and worst lists for 2017. We’re not immune to such things. In fact, we do it on a semi-regular basis. So today, we’re got the Top 5 Best Designs of […]

2018 NHL Brand Power Rankings

This is it, the definitive (and only) power rankings for NHL team brands. And it’s based on more than just a subjective opinion about each team – there’s actual math/science/statistics behind it. For those interested, I’ll outline how the rankings were calculated. Don’t care?  What is a Brand? First, a little bit about branding. There’s a […]

Top 5: Iginla Jerseys

Ed note: Over the summer, we’ll look at the best players that likely have played their last game in the NHL and ranking the Top 5 jersey they’ve worn in their illustrious careers. Today, we continue with Jarome Iginla.  • More: Top 5: Sedin Jerseys There’s little questions that Jarome Iginla is a legendary hockey player and […]