Last night, at the oddly-timed 10:30pm EST on a Tuesday night reveal, the Maple Leafs unveiled a new logo that they’ll begin using in the 2016-17 season. The concept that has served them well since being re-named Maple Leafs in 1927 hasn’t changed: it’s a blue maple leaf with “Toronto Maple Leafs” in it. And […]
Ed. Note: Because we’re doing the best and worst logo in All-Star Game history, the Top 5 is temporarily a Top 4, and styled slightly different accordingly.) The NHL All-Star weekend is approaching, an annual event with a long history of questionable design choices. We have seen some nicer sweaters throughout the years too (although this year, not so much), but the […]
Another edition of the Top 5 Logo Concepts brings the internet’s best Florida Panthers logo concepts to the forefront. Like the Maple Leafs, it’s been announced that they’re getting a whole new look (including logo and uniform) for next season, so what better time to ponder what this new visual brand may look like for them? It’s […]
In this edition of Top 5 Logo Concepts, we scoured the internet for the best Toronto Maple Leafs logo concepts. It’s no easy feat to find designers willing to re-brand one of the most classic and recognizable teams in the NHL! With the recent news of Toronto getting a logo and jersey update for the […]
In order to keep our keyboard weary fingers on the pulse of the latest NHL design, sometimes it’s necessary to go a little deeper down the rabbit-hole. In this Top 5 edition we are showcasing some of our favorite logo concepts in the design community from all around the internet. Today’s focus: the New York Islanders. The Isles have been making […]
Recently, I put out an open call for which logo should be next in the BTLNHL Vintage series. The response was overwhelmingly les Nordiques du Québec. People seem to love this logo and I can see why. Like Lil Bub, it’s extremely loveable. And with all the discussion on a possible relocation or expansion back to Quebec […]
I remember the first time I saw the “H” in the Hartford Whalers logo. I think I was around 9 or 10 years old and it absolutely blew my mind. Just in case you still haven’t had the same Whalers epiphany, here you go. You’re welcome. As anyone who has read this blog knows, I’m a […]
The inaugural edition of the BTLNHL Vintage series looks at a team that most fans over a certain age didn’t know even existed. They have absolutely no legacy to speak of, no history of winning, no success with building a solid fan base, and seemingly no contribution to the NHL despite existing for 9 years, […]
This is the third interview I’m done with designers of NHL logos, and while this logo is no longer being used, it’s still extremely well-known and well-recognized…for all the wrong reasons. The Buffalo Sabres’ logo from 2006-2010, which became known as the “Buffaslug”, was the work of Kris Bazen, an employee with Reebok at the […]
When I first started the BTLNHL countdown back in October, I didn’t think it would take the whole season and into the playoffs to get through every logo in the league, but real life and my regular work can get in the way sometimes. However, it all creates a nice bit of synergy with the […]
