Last night, the NY Islanders played, for the first time, in the new third jerseys. It’s predominantly black with the team’s colours in the piping, the front of the jersey features arching text across the front with the players’ numbers right below. Sound familiar? It’s a bit of a rip-off. And there’s nothing really new or […]
Okay, so a design team walks into a meeting with a corporate client. They were hired to work on their logo and after a few months of sketches, consultations, failed concepts, back-and-forth deliberations with the client, they walked into the meeting charged, confident and armed with what they knew was a great logo that served […]
In design, context is huge. And before making this list, I had no idea what a Blue Jacket even was. A type of bee? The Italian soccer team’s official outerwear? Tobias Fünke’s outerwear? There’s quite a few different things a ‘blue jacket’ could reference and thanks to Wikipedia, I attempted to disambiguate myself. So exactly which Blue Jacket is […]
On the journey to the best team logo in the NHL, we’ve entered the next phase. From my perspective, we’ve left the Land of the Truly Horrible Logos and entering the Expansive Grove of the Mediocre. This area has some pretty decent logos in there, but nothing that makes them truly exceptional. It’s like the […]
After the last post, you had to know another ’90s animal-related team logo had to be coming up soon. Well, you didn’t have to wait long. With a slightly better logo than Florida, coming in at #25, is the San Jose Sharks. A lot of my feedback about this logo can pretty much be summed up by […]
The Panthers logo falls into the same category as the Avalanche: the onslaught of mediocre, overly-designed, hyper-active logos that belong more on a minor-league team than the best league in the world. I don’t know exactly what was happening in the world at this point to produce these sorts of logos, but they generally leave a lot […]
Coming in at #27 is the Dallas Stars, representing another exercise in generally lazy design. So, let’s pick this one apart, shall we? There’s no denying that they, like the LA Kings, tried to walk the fine line between an homage to the historical and a forging of a new identity. The logo was originally conceived […]
The distinction of having the third worst team logo in the NHL goes to the LA Kings. The Kings would be much higher up the list if they hadn’t changed their official logo from last season to the current one. They switch it up over the summer by pulling the reverse-Starbucks: instead of taking a detail-oriented logo […]
Welcome to Yetiville. The 29th best place in the NHL to be. From the expansion/relocation era of the 1990s and 2000s, there were a rash of teams coming into the league, as well as established teams that redesigned their brands. And there is a definite design aesthetic that emerged from that era, and almost all […]
The first team alphabetically is the worst team designally. I know, not a word, but isn’t the poetry delicious? Anyway, we start off scraping the bottom of the barrel with the Anaheim Ducks. Overall, the logo itself is not too bad. It’s somewhat distinctive, although relatively bland, and it tries really hard to make the […]
