As we go through the 2019-20 season, we’ll be updating all of the Worst to First Jersey posts every Monday, as almost all the teams in the league have unveiled new jerseys since their original posts. We’ll start with the ones most needing updating and work our way through the league. Today, it’s time for […]
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While most Winter Classics in the event’s decade-plus history have been homages to the respective teams’ storied heritage, this year’s announcement left many wondering how these two teams, each less than thirty years old, would adopt a vintage aesthetic with the same level of authenticity as franchises with nearly a century of history behind them. […]
Today we’re going to shift gears a little bit and have some fun with a different kind of countdown. We’re going to rank the top 10 hockey jerseys worn in (non-hockey) pop culture. So, all-time classics and favorites like Slapshot, The Mighty Ducks, and even Happy Gilmore, are non-contenders in this countdown. The criteria is […]
As we go through the 2019-20 season, we’ll be updating all of the Worst to First Jersey posts every Monday, as almost all the teams in the league have unveiled new jerseys since their original posts. We’ll start with the ones most needing updating and work our way through the league. Today, it’s time for […]
(Ed Note: This is *not* paid content! None of the websites/businesses listed below have paid us to be included on this list. These are all items we honestly think you would love because we love (or have loved) them ourselves. Enjoy!) I know, I know, Halloween is barely over, but if you want to get something […]
As we go through the 2019-20 season, we’ll be updating all of the Worst to First Jersey posts every Monday, as almost all the teams in the league have unveiled new jerseys since their original posts. We’ll start with the ones most needing updating and work our way through the league. Today, it’s time for […]
Are you sensing a trend? Third jerseys of the NHL are quickly becoming throwbacks to days gone by. Granted, in this case the Jets are debuting their new “Heritage Blue” jersey in the Heritage Classic on October 26th so it makes perfect sense, but they’ve already announced they’ll wear the jersey two more times during […]
Editor’s Note: We’re proud to announce that Dave Kottler of SportsBrandJury.com is now contributing his great writing and design analysis for NHL-related topics exclusively to Hockey By Design. This is his first post for us – which is also the first in a new series of in-depth looks at hockey brands – looking at the design and […]
On the heels of breaking down the Sabres 50th anniversary patch designs, the Sabres recently unveiled the jersey to coincide with their season of celebration. It’s unique, it’s gold and it’s full of details that highlight the 50 years of Sabres hockey. Let’s take a closer look after the jump… • More: HbD Breakdown: Sabres and […]
The Conference Finals gave superior branding a perfect 2-for-2, which brings us to 9-for-14 through three rounds. With only one more match-up to go, branding is guaranteed an above .500 success rate, which is probably more than you can say for your own bracket (myself included). Let’s see who we’ve got in the Finals. • […]










