Category Archives: Uncategorized

HbD Breakdown: Buffalo Sabres 50th Anniversary Jerseys

On the heels of breaking down the Sabres 50th anniversary patch designs, the Sabres recently unveiled the jersey to coincide with their season of celebration. It’s unique, it’s gold and it’s full of details that highlight the 50 years of Sabres hockey. Let’s take a closer look after the jump… • More: HbD Breakdown: Sabres and […]

NHL Playoffs 2019: Cup Finals Countdown and Predictions

The Conference Finals gave superior branding a perfect 2-for-2, which brings us to 9-for-14 through three rounds. With only one more match-up to go, branding is guaranteed an above .500 success rate, which is probably more than you can say for your own bracket (myself included). Let’s see who we’ve got in the Finals. • […]

Worst to First Jerseys: Boston Bruins

As we go through the prolonged 2019-20 season, we’ll be updating all of the Worst to First Jersey posts every Monday, as almost all the teams in the league have unveiled new jerseys since their original posts. We’ll start with the ones most needing updating and work our way through the league. Today, it’s time […]

Top 5: Orange Hockey Jerseys

Three years ago, we thought it’d be fun to rank all the green jerseys that have existed in the league to celebrate St Patrick’s Day. Two years ago, we did gold jerseys, because every leprechaun loves the pot of gold. Last year, we did black jerseys, because of Ireland’s national drink – whiskey Guinness. This year, it’s orange. Why? Because […]

HbD Breakdown: Tampa Bay Lightning Third Jerseys

In February the Tampa Bay Lightning introduced their brand new practice jersey…oops, I mean their brand new 3rd jersey that they’ll actually be wearing in some real NHL games. In terms of design features there’s not a whole lot to dissect here, but we’ll do our best to break it all down after the jump. […]

Top 5: Curtis Joseph Jerseys

Today we’re bringing back the series that takes a look at the top five jerseys worn by a particular player. Up next, it’s a top five for #5 on the all-time list for goalie wins: Curtis Joseph. He has recently been in the news for the release of his book, Cujo, and the subsequent Canadian tour in […]

HbD Breakdown: 2019 All Star Game Jerseys

The 2019 NHL All-Star Game is happening this weekend in San Jose, featuring the same 3-on-3 mini-tournament divisional convention from the last 3 years. But the jerseys they’ll be wearing for the game are, well, less conventional. We’ll break the down after the jump. • More: Top 5: Best NHL All-Star Jerseys• More: Top 5: Worst NHL […]

Top 5: Best Designs of 2018

Christmas is over. 2018 is right around the corner, so it’s that time of the year where everyone and their top-5-favourite-dogs-of-the-year are counting down the best and worst lists for 2017. We’re not immune to such things. In fact, we do it on a semi-regular basis. So today, we’re got the Top 5 Best Designs of […]

2018 NHL Brand Power Rankings

This is it, the definitive (and only) power rankings for NHL team brands. And it’s based on more than just a subjective opinion about each team – there’s actual math/science/statistics behind it. For those interested, I’ll outline how the rankings were calculated. Don’t care?  What is a Brand? First, a little bit about branding. There’s a […]

HbD Masks: 2018-19 Western Conference Preview

The 2018-19 season is fast approaching, and new masks are starting to be unveiled. We’ll be breaking down the newest bucket art from across the league and grading the designs according to style, legibility, composition and branding (if you’ve read the Bucket Bracket Showdowns, you know the drill). • More: HbD Masks: 2017-18 Western Conference Preview• […]