Following the popularity of the league-wide Reverse Retro jersey series, Adidas came back strong with a limited set of retail throwback sweaters titled “Team Classics,” slightly re-imagined fan favorites from six teams’ histories. • More: HbyD Roundtable: Reverse Retro Jerseys• More: HbyD Gifs: Reverse Retro Jerseys “Team style in the NHL never stands still,” the Adidas product pages state. […]
Editor’s Note: We’re proud to announce that Dave Kottler of SportsBrandJury.com is now contributing his great writing and design analysis for NHL-related topics exclusively to Hockey By Design. This is his first post for us – which is also the first in a new series of in-depth looks at hockey brands – looking at the design and […]
The inaugural edition of the BTLNHL Vintage series looks at a team that most fans over a certain age didn’t know even existed. They have absolutely no legacy to speak of, no history of winning, no success with building a solid fan base, and seemingly no contribution to the NHL despite existing for 9 years, […]
