It’s that time of the year again…the annual Stadium Series featuring 4 games 2 games 1 game (Is it always going to be one per year? It kinda feels that way.) on February 15, 2020 with the Avalanche and the Kings taking the field ice at Falcon Stadium, located on the campus of the U.S. Air Force Academy in Colorado Springs, CO. So, it’s time to do […]
Tag Archives: New Jersey Devils
Today we’re going to shift gears a little bit and have some fun with a different kind of countdown. We’re going to rank the top 10 hockey jerseys worn in (non-hockey) pop culture. So, all-time classics and favorites like Slapshot, The Mighty Ducks, and even Happy Gilmore, are non-contenders in this countdown. The criteria is […]
This is it, the definitive (and only) power rankings for NHL team brands. And it’s based on more than just a subjective opinion about each team – there’s actual math/science/statistics behind it. For those interested, I’ll outline how the rankings were calculated. Don’t care? What is a Brand? First, a little bit about branding. There’s a […]
This is it, the definitive (and only) power rankings for NHL team brands. And it’s based on more than just a subjective opinion about each team – there’s actual math/science/statistics behind it. For those interested, I’ll outline how the rankings were calculated. Don’t care? Click here to jump right down to the ranking themselves. What is a […]
Tuesday was Christmas around these parts…all 31 teams in the NHL and got new jerseys. Well, some are more new than others. With the switch from Reebok to Adidas for the 2017-18 season, the new uniform manufacturer unveiled what each team will be wearing next year on their home rinks. There are a tons of […]
With the third annual Stadium Series officially starting their 2016 on February 21, when the Minnesota Wild take on the Chicago Blackhawks at TCF Bank Stadium, it’s high time we do what we love to do here at Hockey By Design: count things down. With four new additions to 2014–15 library of 9 jerseys, where do the Wild, ‘Hawks, […]
Ed. Note: Because we’re doing the best and worst logo in All-Star Game history, the Top 5 is temporarily a Top 4, and styled slightly different accordingly.) The NHL All-Star weekend is approaching, an annual event with a long history of questionable design choices. We have seen some nicer sweaters throughout the years too (although this year, not so much), but the […]
Seeing as how the shins are about 10% up the human body, it’s accurate to say that we’re now shins-deep into the new 2014-15 NHL season. Sure, “shins-deep” is a little (if ever) used expression but it’s definitely more accurate. Knees-deep is too deep. Balls-deep is just uncouth for this site. We’re not in over our heads either. Not even close. […]
With all my preaching of simplicity and refinement in the logo design of NHL teams, I might be accused of being a hypocrite, ranking the New Jersey Devils logo so low, at #17. Essentially, I’m saying over half of the teams have a better logo than this one, and at least half of those are […]








