Bob: Okay, we’ve got this hockey team, and we have to make a logo for them. Any ideas? Lucy: What’s the team called? Bob: The Buffalo Sabres. Lucy: How about a buffalo with some sabres? Bob: I like your thinking! Okay, so the Sabres don’t have the most creative, ingenuous or outside-the-box-thinking logo, but that’s […]
The second Canadian team in the BTLNHL countdown is the Winnipeg Jets, coming in smack-dab in the middle, at #15. It’s also the last team in the Southeast Division to be included, giving the division the honour of being the weakest division in the league in terms of logo design. Winnipeg, the most hockey-est of […]
As a special post to commemorate the best hockey game, aesthetically speaking, during the regular season, regardless of whose playing, here’s a post counting down the best Winter Classic jerseys. As Jan 2012 marks the 5th anniversary of the Classic, here they are, from #10 to #1. 10. 2012 Philadelphia Flyers I commented on these […]
In the last BTLNHL post, I argued the New Jersey Devils were being clever with their logo, but ended up being a little bit cheesy. The Minnesota Wild also are also trying to be clever with their logo, but ended up being overly complicated. So what wins out? Cheesy or complicated? I guess complicated in this case, […]
With all my preaching of simplicity and refinement in the logo design of NHL teams, I might be accused of being a hypocrite, ranking the New Jersey Devils logo so low, at #17. Essentially, I’m saying over half of the teams have a better logo than this one, and at least half of those are […]
Question. What is the ultimate predator? According to Animal Planet, it’s the Great White Shark. Unfortunately, for naming an NHL team, that moniker is already taken. Next? Lion. Well, that’s not very hockey-esque (unless you’re from Finland), and has nothing to do with Nashville. Next? Grizzly bear. Hmm…well, the Memphis Grizzlies play in the same state, so they probably wouldn’t like that. […]
Given the reaction of some people who follow BTLNHL on Twitter, this appearance of the Carolina Hurricanes is long overdue. There seems to be a general disliking for this logo, and while I agree it’s far from the best, it’s also far from the worst (although, if you’re mathematically inclined, you’ll notice that 19 is closer […]
After a brief pause to talk with Terry Smith and to talk about Winter Classic jerseys, BTLNHL continues at #20 with the New York Islanders. I’m not going to lie and say it was easy to place all these teams in order for this countdown and it’s impossible to separate personal prejudices when doing something like this. I […]
A little while ago, I had the pleasure of chatting with Terry Smith, the designer behind the San Jose Sharks logo, both the original and the current redesign. After placing his logo at #25 in the BTLNHL archive, I was pleased he even took my call. In fact, he was very friendly and open to discussion. […]
Yesterday, both the Philadelphia Flyers and the New York Rangers unveiled the jerseys they’ll be wearing on January 2, 2012 for the annual Winter Classic. First my two cents on the Winter Classic itself: LOVE. IT. Outdoor hockey? What’s not to love? That is all. It’s awesome from a design standpoint too, as every year, both teams participating come […]
