After a brief pause to talk with Terry Smith and to talk about Winter Classic jerseys, BTLNHL continues at #20 with the New York Islanders. I’m not going to lie and say it was easy to place all these teams in order for this countdown and it’s impossible to separate personal prejudices when doing something like this. I […]
A little while ago, I had the pleasure of chatting with Terry Smith, the designer behind the San Jose Sharks logo, both the original and the current redesign. After placing his logo at #25 in the BTLNHL archive, I was pleased he even took my call. In fact, he was very friendly and open to discussion. […]
Yesterday, both the Philadelphia Flyers and the New York Rangers unveiled the jerseys they’ll be wearing on January 2, 2012 for the annual Winter Classic. First my two cents on the Winter Classic itself: LOVE. IT. Outdoor hockey? What’s not to love? That is all. It’s awesome from a design standpoint too, as every year, both teams participating come […]
The first Canadian entry into the BTLNHL enclave is the Ottawa Senators, giving them the unenviable distinction of being the worst NHL logo in Canada. If you are not Canadian, understand that hockey in Canada is like college football in America, or football (soccer) in England, or cricket in India. Huge. A part of the […]
Last night, the NY Islanders played, for the first time, in the new third jerseys. It’s predominantly black with the team’s colours in the piping, the front of the jersey features arching text across the front with the players’ numbers right below. Sound familiar? It’s a bit of a rip-off. And there’s nothing really new or […]
Okay, so a design team walks into a meeting with a corporate client. They were hired to work on their logo and after a few months of sketches, consultations, failed concepts, back-and-forth deliberations with the client, they walked into the meeting charged, confident and armed with what they knew was a great logo that served […]
In design, context is huge. And before making this list, I had no idea what a Blue Jacket even was. A type of bee? The Italian soccer team’s official outerwear? Tobias Fünke’s outerwear? There’s quite a few different things a ‘blue jacket’ could reference and thanks to Wikipedia, I attempted to disambiguate myself. So exactly which Blue Jacket is […]
On the journey to the best team logo in the NHL, we’ve entered the next phase. From my perspective, we’ve left the Land of the Truly Horrible Logos and entering the Expansive Grove of the Mediocre. This area has some pretty decent logos in there, but nothing that makes them truly exceptional. It’s like the […]
After the last post, you had to know another ’90s animal-related team logo had to be coming up soon. Well, you didn’t have to wait long. With a slightly better logo than Florida, coming in at #25, is the San Jose Sharks. A lot of my feedback about this logo can pretty much be summed up by […]
The Panthers logo falls into the same category as the Avalanche: the onslaught of mediocre, overly-designed, hyper-active logos that belong more on a minor-league team than the best league in the world. I don’t know exactly what was happening in the world at this point to produce these sorts of logos, but they generally leave a lot […]
