Tag Archives: St. Louis Blues

HbD Masks: 2022 Winter Classic Masks

After a postponement in 2021, the Blues and Wild are set to face off at Target Field in Minneapolis on New Year’s Day 2022. Adidas put together some pretty stellar vintage-looking uniforms for the event, and now we’re getting a glimpse at the goalies’ gear to match. View this post on Instagram A post shared by […]

NHL Playoffs 2020: Round 1 Countdown and Predictions

Well, the superior visual brands had a rough go in the first round, going 2-for-8, with just two biggest upsets – Montreal and Chicago – correctly predicted. To be fair, some of them were extremely close calls, but let’s hope the better(-looking) franchises do a bit better in the second round Round of 16. • More: NHL Playoffs 2020: […]

NHL Playoffs 2019: Cup Finals Countdown and Predictions

The Conference Finals gave superior branding a perfect 2-for-2, which brings us to 9-for-14 through three rounds. With only one more match-up to go, branding is guaranteed an above .500 success rate, which is probably more than you can say for your own bracket (myself included). Let’s see who we’ve got in the Finals. • […]

Top 5: Best Designs of 2018

Christmas is over. 2018 is right around the corner, so it’s that time of the year where everyone and their top-5-favourite-dogs-of-the-year are counting down the best and worst lists for 2017. We’re not immune to such things. In fact, we do it on a semi-regular basis. So today, we’re got the Top 5 Best Designs of […]

2018 NHL Brand Power Rankings

This is it, the definitive (and only) power rankings for NHL team brands. And it’s based on more than just a subjective opinion about each team – there’s actual math/science/statistics behind it. For those interested, I’ll outline how the rankings were calculated. Don’t care?  What is a Brand? First, a little bit about branding. There’s a […]

HbD Masks: 2018-19 Western Conference Preview

The 2018-19 season is fast approaching, and new masks are starting to be unveiled. We’ll be breaking down the newest bucket art from across the league and grading the designs according to style, legibility, composition and branding (if you’ve read the Bucket Bracket Showdowns, you know the drill). • More: HbD Masks: 2017-18 Western Conference Preview• […]

HbD Breakdown: St Louis Blues Heritage/Third Jersey

After years of wandering through the Siberia of jersey design, the St Louis Blues continue their streak of putting out great jerseys. But this was an easy win for them: just take their universally beloved and admired 2017 Winter Classic jerseys, which was based on their original 1967 jerseys, and adapt them to the new Adidas […]

2017 NHL Brand Power Rankings

This is it, the definitive (and only) power rankings for NHL team brands. And it’s based on more than just a subjective opinion about each team – there’s actual math/science/statistics behind it. For those interested, I’ll outline how the rankings were calculated. Don’t care? Click here to jump right down to the ranking themselves. What is a […]

HbD Breakdown: Adidas Adizero Jerseys

Tuesday was Christmas around these parts…all 31 teams in the NHL and got new jerseys. Well, some are more new than others. With the switch from Reebok to Adidas for the 2017-18 season, the new uniform manufacturer unveiled what each team will be wearing next year on their home rinks. There are a tons of […]

NHL Playoffs 2016 (Cup Finals) Countdown and Predictions

We’re down to the final two teams in the last (meaningful) NHL match-up until October (not counting the World Cup of Hockey).  How’d it go in the Conference Finals? 1-for-2. That brings this year’s total to 8-for-14 (after going 3-for-8 in the first round and 4-for-4 in the second round). We’re guaranteed an over .500 finish. Yay […]