This is it, the definitive (and only) power rankings for NHL team brands. And it’s based on more than just a subjective opinion about each team – there’s actual math/science/statistics behind it. For those interested, I’ll outline how the rankings were calculated. Don’t care? What is a Brand? First, a little bit about branding. There’s a […]
Tag Archives: Tampa Bay Lightning
The 2018-19 season is fast approaching, and new masks are starting to be unveiled. We’ll be breaking down the newest bucket art from across the league and grading the designs according to style, legibility, composition and branding (if you’ve read the Bucket Bracket Showdowns, you know the drill). • More: HbD Masks: 2017-18 Eastern Conference Preview• […]
The Lightning Capital The Tampa Bay Lightning got their start in the early 1990s when the franchise’s first owner, Phil Esposito, announced the future team’s name – several months before the NHL officially awarded the franchise to Tampa. The Lightning name is unique, as they were the first in NHL history to have a team name that […]
Tuesday was Christmas around these parts…all 31 teams in the NHL and got new jerseys. Well, some are more new than others. With the switch from Reebok to Adidas for the 2017-18 season, the new uniform manufacturer unveiled what each team will be wearing next year on their home rinks. There are a tons of […]
With the announcement yesterday that Vincent Lecavalier – at one time not so long ago considered one of the biggest stars in the league – is officially hanging up his skates after a somewhat resurgent half-season with the Kings, what better way for us to pay tribute than by ranking the best jerseys he wore over […]
We’re down to the final two teams in the last (meaningful) NHL match-up until October (not counting the World Cup of Hockey). How’d it go in the Conference Finals? 1-for-2. That brings this year’s total to 8-for-14 (after going 3-for-8 in the first round and 4-for-4 in the second round). We’re guaranteed an over .500 finish. Yay […]
Well, round one was a doozy, to say the least. In addition to dozens of goals, handfuls of overtimes and players being pelted by light-up bracelets, we also saw a lot of great masks through the first eight series. • More: The 2016 Bucket Bracket Showdown (Round 1) We even saw some unexpected masks, like Michal Neuvirth and Petr Mrazek, […]
With 30 teams in the NHL, each with at least two goaltenders on their roster and some wearing multiple masks in one season, the league has seen thousands upon thousands of masks throughout its long history. Ok, so goalies didn’t actually wear masks until the late 50’s when Jacques Plante became the first NHL netminder to wear […]
This installment of the Worst to First Jerseys features the Tampa Bay Lightning, and part of this series is hosting posts (whenever possible) on a blog of the team that’s being featured. The full version of this post was originally featured on the blog Raw Charge, which can be found by clicking here. Or, you can now read the article right […]
Ahhh, Valentine’s Day. The holy grail of the chocolate and jewelry industries. This will mark the fourth year that I will not be getting a ring for my amazing, and certainly deserving girlfriend (cue sad violins)…maybe someday. However, there is a group of people who do get rings every single year and that is the winning team […]







