Ottawa Senators

By Ally Koss
0 Comments
May 15th, 2017
Well, we’re half way there and down to the final four. While our pick of Fleury’s tribute mask prevailing held true in real life hockey, Ja...
By JVDW
0 Comments
May 11th, 2017
Ooof. Our brand-based predictions went 1-for-4 last round, with only the Penguins advancing. Add that to the first round’s 3-for-8, and we’...
By Ally Koss
2 Comments
Apr 27th, 2017
What started with 16 is now down to eight as half the masks in this year’s playoffs have advanced on to round two. Some of our first round picks ...
By JVDW
0 Comments
Apr 24th, 2017
Well, not a great round for superior branding these last couple weeks, going 3-for-8. But we did call the Penguins in 5 perfectly, and there’s st...
By Ally Koss
0 Comments
Apr 13th, 2017
March Madness may be over, but now we have a new bracket to fill out, because for the third year running, the playoff battle royale of goalie masks has...
By JVDW
2 Comments
Apr 10th, 2017
The last few years, we’ve made predictions for all the playoff rounds based on the branding of that team, and since it’s that awesome tim...
By JVDW
3 Comments
Feb 13th, 2017
The news came down a few weeks back that once Adidas starts taking over manufacturing of the NHL’s jerseys next season, there will be no third...
By Chad Pinckney
3 Comments
Jan 12th, 2017
So, you’re a pretty big hockey fan, huh? Well, you’ve come to the right place. Not everyone in your life may be in awe of that throwback ‘Whalers...
By Chris LoBosco
5 Comments
Dec 16th, 2016
The Ottawa Senators have a rich history and have been improving their recent on-ice play, yet Hockey by Design’s 2016 NHL Brand Power Rankings ranks...
By JVDW
3 Comments
Oct 25th, 2016
Over the weekend, the 4th instalment of the Heritage Classic (aka the Winter Classic for Canadians) was played between the Jets and Oilers at Investors...