Black Ice Jerseys Suck
I have to thank the fine people at Pass It To Bulis for making me aware of this new horrific marketing ploy by the design-imps at the NHL and Reebok. These are awful. Simply awful. If I wanted to take my jerseys, rub it around in ashes and attach as little colour as possible, I would have saved myself $160 and brought my jerseys and crayons camping with me this past summer.
C’mon, really? The pink jersey phenomenon I can stomach because, well, pink can be cute on the right people. And at least the base colour is white so there’s a modicum of contrast on the jersey. But these? These are truly awful and an obvious cash grab by Reebok:
“Hey Bob, you know those pink jerseys that sold so well for women and girls? Well, why don’t we do the same kind of thing for boys and men?”
“Jim, wouldn’t they just wear the proper team jerseys?”
“No, they want something different too! Something cool! Manly and guy-esque!”
“Hockey jerseys aren’t manly?”
“Well, but we want them more manly. Black jerseys! All of them! Dark, thug-like jerseys that men and boys will buy like hotcakes.”
“Wouldn’t that look awful.”
“Probably, but it’s my idea and I’m an idiot with blinders on to any other opinion except my own. I’m also your boss and will fire you if you don’t make it happen.”
“Coolio Jim. I’m on it.”
Do not buy these jerseys people! They are ugly, an insult to your team’s original jerseys and will only convince the marketing people at Reebok that they need to make more shit like this.
If you really want one, spend less money and send your jersey to me and I’ll find some ashes to rub it in next summer.