All our posts, in chronological order
If, you know, you want to read them in order.
By JVDW
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May 25th, 2017
In this brief period of time before Nashville makes their first appearance in a Stanley Cup Final, we take a look at the team’s identity and what...
By Ally Koss
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May 15th, 2017
Well, we’re half way there and down to the final four. While our pick of Fleury’s tribute mask prevailing held true in real life hockey, Ja...
By JVDW
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May 11th, 2017
Ooof. Our brand-based predictions went 1-for-4 last round, with only the Penguins advancing. Add that to the first round’s 3-for-8, and we’...
By JVDW
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May 8th, 2017
This installment of the Worst to First Jerseys features the New York Rangers. Worst to First Jerseys is an on-going series, covering all the jerseys w...
By JVDW
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May 1st, 2017
There’s not too many teams in the league that celebrate the same noteworthy anniversary in the same year, as expansion is usually just one or tw...
By Ally Koss
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Apr 27th, 2017
What started with 16 is now down to eight as half the masks in this year’s playoffs have advanced on to round two. Some of our first round picks ...
By JVDW
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Apr 24th, 2017
Well, not a great round for superior branding these last couple weeks, going 3-for-8. But we did call the Penguins in 5 perfectly, and there’s st...
By Ally Koss
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Apr 13th, 2017
March Madness may be over, but now we have a new bracket to fill out, because for the third year running, the playoff battle royale of goalie masks has...
By JVDW
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Apr 10th, 2017
The last few years, we’ve made predictions for all the playoff rounds based on the branding of that team, and since it’s that awesome tim...