Top 5: Toronto Maple Leafs Logo Concepts

By JVDW
In Chad Pinckney
Dec 15th, 2015
14 Comments

TORConcepts-636by Chad Pinckney

In this edition of Top 5 Logo Concepts, we scoured the internet for the best Toronto Maple Leafs logo concepts. It’s no easy feat to find designers willing to re-brand one of the most classic and recognizable teams in the NHL! With the recent news of Toronto getting a logo and jersey update for the upcoming 2016-17 season, it got us thinking, what makes a successful Leafs logo concept? Let’s be realistic, there’s going to be a freakin’ maple leaf on it. Right in the middle. It’s not going away. Ever. It’s also going to be blue and white. So within those boundaries, where is Toronto going to take this? Well these designers have a few ideas for us…

 

TORConcepts-5Johnny Griswold :: Concept Source Page

Johnny Griswold, the author of the now defunct hockey design blog “Puckdrawn”, came up with a bold Leafs concept that still has the leaf front and center, but it’s real focus is on the city of Toronto, working the CN tower into the logo and reducing the wordmark to just ‘Toronto’. The logo is framed with a shield and anchored by a letter ‘T’ at the bottom. The real shocker here is the inclusion of a third color into the Leafs sacred blue and white branding, a shiny gold addition that is a far cry from the Leafs current look, but maybe an all-new design is exactly what this organization needs…just don’t tell them about the Seattle Sounders logo.

 

TORConcepts-4Felix Puchinsky

The modern leaf silhouette cut out from the 1963-67 leaf seems like a lazy solution at first glance, but actually it’s really good. I mean, why not? I couldn’t find much information on this designer, but he has tapped into a solution that maybe the pros haven’t considered: a literal fusion of the old and new leafs that represent the franchise’s history equally. The team hasn’t won any cups with the modern leaf, so why does it deserve more jersey time than the old leaf (sorry Leafs fans)? Is this concept too complicated for the Leafs branding? Maybe, but the NHL certainly has much more complicated logos than this one.

 

TORConcepts-3Alan Hargrove :: Dribbble :: Concept Source Page

Here’s  a rather obvious direction that really falls in line with modern minimalist design aesthetic: Just take the words off the leaf and BOOM, new logo. Designer Alan Hargrove, actually did an entire NHL series of minimalist logos that can be found here and his Maple Leaf seems to work the best out of all of them. The Maple Leafs organization has hinted at taking this direction as well, as they are currently using a word-less leaf on Twitter (@mapleleafs) and various other social media.

 

TORConcepts-2Matthew McElroy :: Dribbble :: Concept Source Page

This concept combines Toronto’s modern leaf with the ‘T’ logo of the Maple Leafs 1917-1919 predecessors, the Toronto Arenas. This is a smart concept that simplifies the wordmark on the leaf without completely getting rid of it. The secondary wordmark that designer, Matthew McElroy also included is really interesting and lets the team’s name take center stage while the maple leaf is much smaller and playing more of a flair role. Though, their strict branding may never go for such a concept, I can’t help but think that this would look great on a jersey.

 

Related Reading: Top 5: Anaheim Ducks Concepts
Related Reading: Top 5: New York Islanders Concepts
Related Reading: Top 5: Tampa Bay Lightning Concepts

 

TORConcepts-1Brandon Moore :: Dribbble :: Concept Source Page

Brandon Moore’s Leafs logo, like the previous concept, is reminiscent of the Toronto Arenas. We all know that hockey fans, maybe more than any other sports fan, love their nostalgia and this one fits right in with the best of them, while still feeling modern and fresh. Also, the base of the letter ‘T’ fits in perfectly as the stem of the leaf, which is a very nice design detail, and a great solution for how to put the ‘T’ and the leaf together. It has earned this concept the top spot for this Top 5 edition.

 

What do you think? Have you seen other awesome Leafs concepts out there? Let us know in the comments below, or join the conversation on Twitter and Facebook!

 

14 Responses to “Top 5: Toronto Maple Leafs Logo Concepts”

  1. Taylor Roy says:

    There’s only 3 concepts here. #4 is just two logos pasted onto each other which doesn’t look good and the #3 is already a logo they have used.

  2. Alan says:

    No say it isn’t so I’ve heard this for a while. Next they’ll be trying to change the winged wheel or the Bruins B. Bad enough they’ve messed with the Black Hawks crest. So much for tradition.

  3. […] artists take a shot at redesigning the logo of the Toronto Maple Leafs. No. 5 is just crazy enough that it might […]

  4. […] Reading: Top 5: Toronto Maple Leafs Concepts Related Reading: Top 5: Anaheim Ducks Concepts Related Reading: Top 5: New York Islanders Concepts […]

  5. […] the edge for me, but the graphic layered leaf-on-star design is still quite nice. Not unlike the layered leaf concepts we’ve seen popping up for Toronto’s upcoming rebrand, this design does a nice job of fitting […]

  6. Logo Crust says:

    No say it isn’t so I’ve heard this for a while. Next they’ll be trying to change the winged wheel or the Bruins B. Bad enough they’ve messed with the Black Hawks crest. So much for tradition.

  7. Logo Venture says:

    The graphic layered leaf-on-star design is still quite nice. Not unlike the layered leaf concepts we’ve seen popping up for Toronto’s upcoming re brand, this design does a nice job.

  8. […] You see, when the Springfield team was looking for a logo designer they approached Matt McElroy (who has been featured on our site before), who had previously submitted a logo concept for the Seattle Thunderbirds over on the Icethetics […]

  9. GlobeDigits says:

    Full of informative material

  10. Ella Butch says:

    The graphic layered leaf-on-star design is still quite nice. Not unlike the layered leaf concepts we’ve seen popping up for Toronto’s upcoming re brand, this design does a nice job.

  11. Harry says:

    This is very nice blog i read full and its too much informative about designs and everything creative ideas, Business Logo Design, corporate logo design.

  12. Logo Cue says:

    The logo is famous but I would not call it iconic. It’s not as ugly as, say, the New Jersey Devils logo. Simple as it is, I find the Maple Leaf logo attractive but certainly with room for improvement.

  13. I wouldnt call this iconic as well, a lot of improvement can be done and a decent designer can do a nice facelift in just several hours, right now its pretty dull, no offense.

  14. […] • More: Top 5: Toronto Maple Leafs Logo Concepts […]

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